Brand Marketing
18 Bestselling Sam's Club Products Among Middle-Class Shoppers Reveal 5 Key Trends in the Condiment Industry
As a benchmark in China's paid membership retail, Sam's Club's bestsellers reflect deep changes in middle-class consumption. New Distribution analyzed the top-selling products in 18 condiment subcategories at Sam's Club (JD flagship store), uncovering five key trends driving the industry's transformation, including premiumization validated by data, large packaging, traceable ingredients, experience innovation, and channel customization.
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