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Kantar E-commerce Consulting Director Zhang Chi: The Present and Future of China's FMCG B2B
Kantar E-commerce Consulting Director Zhang Chi delivered a speech at the Second China 'Internet + FMCG' Summit Forum on July 15-16, outlining five major trends in the FMCG B2B market: large players seeking terminal control, the evolution to B2B2C, blurring boundaries between self-operated and matchmaking models, private label and customized products, and supply chain finance.
张弛B2B E-commerce: Think Through Your Model Before You Act
In 2016, B2B e-commerce is poised for takeoff. E-commerce giants, distribution companies, distributors, logistics firms, and small entrepreneurs are all jumping into the fray with different strategies. However, after half a year, only a few have succeeded, and the industry is mostly filled with worry. The reason is not that the market is bad or lacks potential, but that many have rushed in without thoroughly considering their business model, especially in the FMCG sector.
张弛