Articles by 张黎明

From "No-Name Brand" to "Brand": How Many Steps Does It Take?

To build a brand, one must first understand what a brand truly is—a product that holds a core position in consumers' minds. Since this position is constantly shifting, all brands are still on the road to becoming brands, with some having taken 100 steps and others 50. For small enterprises, the key is to change their mindset, image, tactics, and brand image, starting by focusing on becoming number one in a small market.