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Brand Marketing

2 Trillion Yuan Snack Industry: 8-Year-Old Snack Brand Revenue to Exceed 10 Billion Yuan

China's snack industry has reached an annual output value of 2.21564 trillion yuan, nearly the GDP of Liaoning Province. As snacks become the 'fourth meal' of the day, the industry is booming, with brands like Three Squirrels expected to exceed 10 billion yuan in revenue in 2019.

王峥