AUTHOR ARCHIVE
Articles by 杨光明
Browse 2 New Distribution articles by 杨光明.
Published articles
2 articles · Page 1 of 1
Ambient Yogurt: A Few Dominant Players, Several Followers?
In the near term, the market for premium ambient white milk is unlikely to grow rapidly, with small and medium dairy companies carving out niches through strategies of attacking competitors, building their own brands, and seizing market share. In the long term, the ambient yogurt market is expanding quickly, with many regional dairy companies establishing their own brands, leading to a landscape where Ambrosial, Mosilian, and Purezhen dominate, followed by regional brands. Ambient yogurt addresses consumer demand as purchasing power rises, and domestic consumers' perception of quality of life has undergone transformative changes.
杨光明Regional Dairy Enterprises' Market Terminal Operation Strategy
Innovation is crucial for sustainable development. In the context of an unchanged dairy industry landscape, how can regional dairy enterprises achieve sustainable survival or continuous growth? This article explores terminal sales promotion management, base market defense, and terminal visit strategies for regional dairy enterprises, using micro-innovation concepts and FMCG industry experience to help them succeed at the market terminal.
杨光明