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Articles by 陶石泉
Browse 7 New Distribution articles by 陶石泉.
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Tao Shiquan of Jiangxiaobai: Ten Years of Seeking Truth, Creating What Does Not Exist
The essence of innovation is to create what does not exist on the basis of seeking truth and being pragmatic. After ten years of running Jiangxiaobai, Tao Shiquan shares his deep reflections on the challenges of growth, the importance of real user marketing, and the need to create genuine value through long-term thinking.
陶石泉The More Adverse the Circumstances, the More You Must Believe: Three Suggestions from Jiang Xiaobai's Tao Shiquan for 2021
In 2020, despite the pandemic's severe impact on offline consumption and the baijiu small-bottle category, Jiang Xiaobai not only weathered the crisis but also completed a C-round financing of over 1 billion yuan in Q3, and its Meijian plum wine became the top-selling fruit wine on Tmall during 618 and Double 11. Founder Tao Shiquan shares three beliefs for dealers: believe things will get better, believe in innovation, and believe in the team.
陶石泉Jiang Xiaobai Founder Tao Shiqiang: Anti-Fragility Thinking in Chinese Business
In recent days, I have been doing media live streams, not to promote Jiang Xiaobai's development or business, but to convey meaningful things to the industry and society as an enterprise, brand, and industry practitioner after the outbreak. The epidemic brings challenges to every enterprise, practitioner, family, and individual, with challenges outweighing opportunities, leading to widespread anxiety. I want to share some thoughts to help alleviate this anxiety. Today, I will share on the topic of 'Anti-Fragility Thinking in Chinese Business.'
陶石泉Tao Shiquan on Jiangxiaobai's 8 Years: 'This Is Just the Beginning'
From August 8 to 10, 2019, some of our executives and clients completed the New Long March activity in Zunyi. I thank our coaches and all the staff who ensured its success. Hearing everyone's reflections, I felt they were the highest quality speeches in our history. Why? Because action generates real experience, and from experience comes true insight.
陶石泉Jiang Xiaobai Founder's Reverse Thinking: If I Were an FMCG Investor
This article is based on the keynote speech 'If a Consumer Goods Founder Were a Brand Investor' delivered by Tao Shiquan, Chairman of Jiang Xiaobai Distillery, at the Black Ant Capital investor annual meeting, with significant abridgment. It discusses the shift from ABC to CBA thinking, the importance of long-term value, and the 'airplane takeoff curve' model for brand growth.
陶石泉Behind the 2 Billion Yuan Annual Sales: Jiangxiaobai's Business Methodology!
Few baijiu brands have expanded from regional to national markets and even gone global as quickly as Jiangxiaobai. After seven years of market cultivation, Jiangxiaobai has evolved from a simple baijiu producer into a comprehensive liquor company with a full industry chain. At the 'China New Liquor Drinking Era' Jiangxiaobai x Tencent launch event in Chongqing on April 9, Chairman Tao Shiquan announced that 2018 sales exceeded 2 billion yuan, securing both youth appeal and national reach.
陶石泉Jiangxiaobai: How to Create a Fashionable Brand in the Traditional Baijiu World
Jiangxiaobai's CEO Tao Shiquan shares how the brand found a breakthrough in the traditional baijiu market by targeting young consumers with a fashionable image, focusing on casual drinking scenarios, and building a strong brand through user insight, product innovation, and IP marketing.
陶石泉