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Kang Shi Fu CEO Wei Junxian: Channel Promotion Strategies Must Adapt to Changing Times
In an interview with McKinsey, Wei Junxian, CEO of Kang Shi Fu, discusses how the company is adapting to China's diverse consumer market by upgrading products, leveraging digital channels, and partnering with multinational brands to maintain leadership in the FMCG sector.
麦肯锡咨询公司McKinsey's Latest Report: These 12 Trends Are Disrupting the FMCG Industry
The FMCG industry has long enjoyed significant commercial success, creating 23 of the global Top 100 brands and maintaining a 15% overall return on investment over 40 years. However, recent growth has slowed to just 2.7% organically, as 12 technology-driven disruptive trends are reshaping the market, rendering traditional value-creation models obsolete. McKinsey recommends a new model centered on a three-step portfolio strategy and agile operations.
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