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Articles by 乔雪

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Brand Marketing

Is Health Tea a False Proposition?

Young people's 'punk health' trend has given rise to health tea drinks like 'stay-up water,' which claim to address health anxiety but may have low nutritional value and questionable efficacy. Despite capital influx and market growth, the category faces challenges in repeat purchases and long-term viability.

乔雪
Retail Formats

Layoffs, Store Closures, and Cancelled Year-End Bonuses: Has Bianlifeng's 'Algorithm' Failed?

Bianlifeng, a unique convenience store chain that rose rapidly to nearly 3,000 stores in five years, is now facing setbacks including layoffs, store closures, and cancelled year-end bonuses. The company's algorithm-driven model, once hailed as revolutionary, is being questioned as its new business ventures stumble and expansion slows.

乔雪
Consumer & Categories

Beer, Luosifen, Chicken Breast: Where Is Genki Forest's New Consumption Universe Headed?

Genki Forest, known for its sugar-free sparkling water, is expanding into instant noodles, beer, and other food categories through investments and new products, as it seeks to build a diversified food empire beyond its signature beverage.

乔雪