Consumer & Categories
The Coffee Industry Breakout: A Multinational and Yunnan Coffee Beans' 34 Years
On August 5, the opening day, these men and women had to wait 30 minutes outside the store, and another 20 minutes inside before getting a cup of Blue Bottle coffee. In Shanghai's Jing'an Kerry Centre, adjacent to the resplendent Jing'an Temple and amidst one of the densest areas of high-end department stores, Nestlé's Blue Bottle opened its second store in mainland China. Outside, young people continuously came to check in, also attracting some fashionably dressed elderly Shanghainese-speaking aunties and uncles. Just as they had previously rushed to new popular stores in the 'Jufuchang' area, the city's trend scouts would not miss this coffee brand that values store environment.
孙行之