Articles by 刘海政

Community Commerce in the Internet Era (Part 1)

The industrial logic behind manufacturing history is standardization, scale, and assembly lines. But with the rise of social networks, the traditional industrial era is fading. Future economic and social organizations will no longer be rigid matrix structures but networked, individualistic forms supported by internet communities. This shift is revolutionary. In the era of scale economy, bigger is more economical and fewer varieties are better; but in the future, the opposite may hold: those who can satisfy the long tail of demand will be more profitable. Internet economy is a long-tail and scope economy, so communities and fans self-limit their scale, which is the future of business consciousness.