Brand Marketing
How FMCG Brands Can Regain Command with bC Integration
As the FMCG industry enters an era of oversupply, brands face the challenge of shifting from distribution-oriented to sell-through-oriented strategies to regain control over channels and terminals. At the CFC Forum held in Chengdu on March 17, Dong Wenbo, founder of Ronghui Data, delivered a keynote on how FMCG brands can use bC integration to reclaim command, sharing insights from his experience building Dongpeng Beverage's digital marketing system.
董文波