Articles by 林小白

This Generation of Young People Is Abandoning Sugary Drinks

Xiao Zhang, a small supermarket owner, has seen his shelves' prime cold-display spots taken over by sugar-free products from major brands like Master Kong, Uni-President, Oriental Leaf, Suntory, and Guozishule. Sugary drinks that once sold well are now relegated to corners. "No choice, most young people now want sugar-free tea, it's like following a trend," Xiao Zhang explains. Young people who once relied on "adding sweetness to life" are now quitting sugar, and even tea shops are launching sugar-free options. On June 3, 2024, Heytea introduced new low-burden drinks and announced a "fruit tea sugar control plan." According to data, the sugar-free ready-to-drink tea market share nearly doubled from 16% to 32% in 2023, with a growth rate of 110%. By 2024, sugar-free tea has surpassed sugar-free soda to dominate the sugar-free beverage market.