AUTHOR ARCHIVE
Articles by 王辰
Browse 2 New Distribution articles by 王辰.
Published articles
2 articles · Page 1 of 1
China's Energy Drink Market in 2022: A Heaven or Hell Scenario
Amid the national fitness craze, energy drinks are becoming a hot category in the beverage sector. According to Euromonitor, China's energy drink market reached RMB 51.314 billion in 2021, with a CAGR of 23.04% from 2007 to 2021, the fastest growth among soft drinks. The market is highly competitive, with brands like Red Bull, Dongsheng, Lehu, and Tizhi Nengliang. The ongoing trademark dispute between Reignwood and TCP Group over the Red Bull brand could reshape the industry.
王辰The Plight of Domestic Sodas: Can't Beat the Two Colas, Can't Go National
Bingfeng withdrew its IPO application before passing review. In fact, other domestic soda brands like Beibingyang and Jianlibao also had hopes of going public, but nothing came of it. Some regional brands like Dayao have achieved sales of about 3 billion yuan, but after more than a decade, no truly national domestic soda brand has emerged.
王辰