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Articles by 马雪梅
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Losing Market Share and Lacking Brand Premium, Tsingtao Brewery Faces Dilemma
Amid an industry downturn, Tsingtao Brewery's revenue and net profit have declined for two consecutive years, while China Resources Beer and AB InBev have grown against the trend. Among the three giants, Tsingtao's market share gap with China Resources has widened, and its brand premium is weaker than AB InBev's.
马雪梅From Close Partners to Bitter Enemies: China Red Bull's Feud Between Two Tycoon Families
Behind Red Bull's annual sales of over 20 billion yuan in China lies a tangled web of interests between the Xu family and Yan Bin. Over 22 years of partnership, they experienced trust, suspicion, confrontation, and estrangement. What lessons can the business world draw from this?
马雪梅