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Articles by 刘拓
Browse 2 New Distribution articles by 刘拓.
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Eight Steps to Rapid Breakthrough in Regional Markets
This article outlines eight steps for FMCG distributors to achieve rapid breakthroughs in regional markets, starting with background analysis of consumers, competitors, and product strength, followed by goal setting, key issue analysis, brand strategy, and specific strategies for product, pricing, channels, and sales promotion, culminating in budget allocation and execution timelines.
刘拓Motivating a Team to Achieve Greatness Like Qin Shi Huang
This article explores how Qin Shi Huang's military reward system, which granted land, titles, and freedom for enemy kills, motivated soldiers and led to the unification of China. It draws parallels to modern business, using Midea Group as an example of how strong incentive systems can drive success and employee motivation.
刘拓