Brand Marketing
Down with 'Xiao Ming Classmate'!
The market law is the law of the jungle: 'natural selection, survival of the fittest.' Whoever leads current market demand is the market leader. The 'law of duality' in marketing is relative; its essence is still a zero-sum game, so sharing market share equally with competitors is a false proposition. Apple made Nokia phones disappear; beverage giant Coca-Cola spends over $1 billion annually on advertising to maintain its dominance; in 2012, Uni-President's Laotan Sauerkraut Beef Noodles made rival Master Kong a follower, prompting it to launch its own version. This shows that the essence of marketing is market competition.
邓征