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Articles by 高宇哲
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Massive Loss of 1.6 Billion: Who Will Save RT-Mart?
From its glory days as the 'most profitable supermarket' to facing a potential sale, RT-Mart's story is a commercial drama full of ups and downs. After a 20-day trading halt, on the evening of October 15, Sun Art Retail announced it had received a letter from a potential buyer on September 27 expressing interest in acquiring all issued shares. Although the announcement did not reveal the identity of the mysterious buyer, the news drew market attention. On October 16, as Sun Art Retail resumed trading, its share price surged over 25% at one point.
高宇哲The End of a Decade of E-commerce Pre-sales: Will Consumers Buy It?
On May 20, Tmall's 618 shopping festival went on sale with immediate delivery, potentially marking the end of e-commerce 'pre-sales.' This mechanism, initiated by Alibaba in 2012, has been imitated by major e-commerce platforms. Over 12 years, pre-sales have generated significant sales for platforms and merchants, and the model of paying a deposit first and then the balance has also benefited consumers. However, as pre-sale rules have become increasingly complex, consumers have grown weary of the 'math problem' shopping experience, and the long waiting periods have turned annual promotions into a test of patience.
高宇哲