Capital, Earnings & M&A
The Essence of Consumption Upgrade
Mao Shengbo, partner at Panda Capital, defines consumption upgrade not as buying more expensive or better-quality goods, but as people valuing their time more and being willing to pay for products and services that save time, enhance time utilization, or add meaning to their lives. He identifies four manifestations: doing two things at once, using purchases to label oneself, paying for time-saving services, and faster trend cycles.
毛圣博