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Articles by Mote Chan
Browse 2 New Distribution articles by Mote Chan.
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The Next Decade of China's Dairy Industry: The Era of Category Warfare
This article analyzes the factors that have driven the growth of China's dairy industry over the past 20 years, highlighting the rise and fall of categories such as ambient milk, children's milk, high-end white milk, yogurt, and milk powder. It predicts that the future will be shaped by low-temperature dairy, premiumization, and globalization, and offers strategic recommendations based on category theory.
Mote ChanGiants Are Declining, So Who Is Rising Against the Trend?
While traditional FMCG giants report declining sales, new products and categories are surging. This article analyzes the real reasons behind the giants' decline and reveals the growth drivers, such as health, premiumization, and e-commerce, with examples like Three Squirrels, Vita Coco, Monster, and Chobani.
Mote Chan