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Articles by 孙吉正
Browse 7 New Distribution articles by 孙吉正.
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As the "Internet Celebrity Economy" Fades, Traditional Channels Regain High Ground for FMCG Brands
2021 saw rapid growth in the internet celebrity economy and livestream e-commerce, with many brands entering the public eye. However, as internet marketing tactics showed signs of fatigue, both internet-native brands and traditional FMCG giants shifted focus back to traditional offline channels, reigniting competition in distribution and retail.
孙吉正Hershey's "Redemption"
Hershey's large-scale layoffs and streamlining of its distributor network in China have caused a stir in the industry. Recently, Hershey China revealed in a phone response that it will undergo major adjustments in the China region, including handing over sales channels and services to local distributors, with management and executive staff facing large-scale layoffs. On December 1, Hu Tingzhou, General Manager of Hershey Greater China, announced his resignation, with the president's duties temporarily assumed by a director. The full handover of sales channels and large-scale layoffs indicate Hershey's comprehensive contraction in China.
孙吉正In-Depth: Nongfu Spring Deforestation for Water? Rumor or Fact
Official announcement says no violation, but whistleblower claims it's just construction facts. Recently, Nongfu Spring's water intake project in Wuyishan, Fujian, faced a 'deforestation' controversy, stemming from complaints by the daughter of a local tourism company's legal representative. The woman, named Qiang Wen, reported on Weibo and to multiple media outlets that Nongfu Spring, while building a water intake site in Da'an Village at the foot of Wuyishan National Park, extensively damaged local trees and vegetation, with some construction areas extending into the park's boundaries, causing ecological damage. Soon, several major media outlets reported the incident, sparking an uproar.
孙吉正Pricing Determines Life or Death: The Gamble of Price Hikes and Cuts in the FMCG Industry
Product price changes at the retail level are a high-stakes gamble for FMCG companies. While Kangshifu raises its bottled water price to 2 yuan to compete with mainstream brands, Dongpeng Special Drink cuts its canned product price to challenge Red Bull, highlighting the strategic risks and rewards of pricing decisions.
孙吉正Chengde Lulu's Main Business Hits Ceiling, Revenue and Net Profit Both Decline
Chengde Lulu's financial report attributes the sudden performance decline to decreased product sales. In February 2017, rumors circulated that insufficient almond procurement led to production line shutdowns, but the company denied this, stating almond purchases were normal with ample reserves. Industry insiders confirmed regional stockouts in Q1, with experts suggesting possible strategic adjustments rather than raw material issues.
孙吉正Jinmailang Faces Channel Upgrade Dilemma, Pressured by Brand, Category Building, and Capital
Jinmailang, after splitting from Uni-President, is pushing into mid-to-high-end markets with new products like bottled water and vitamin drinks, but faces challenges in brand recognition, category innovation, and funding. Experts doubt its ability to break into first- and second-tier markets without a unique product category.
孙吉正Coca-Cola's Dual Decline Traps It in a Dilemma: The Era of the Single Blockbuster Product Is Gone for Good
Coca-Cola's 2016 revenue and profit both fell, marking its fourth consecutive year of decline, reflecting the inevitable decline of carbonated drinks. The FMCG market is shifting toward emotional and personalized consumption, making it unlikely for new blockbuster products to emerge, as the market fragments into multiple tiers.
孙吉正