Brand Marketing
Zhang Xuejun, the Driving Force Behind Six Walnuts: The Seven-Step Formula for Creating a Super Single Product
Zhang Xuejun, chairman of Zhida Tianxia Marketing Consulting Co., Ltd., shares the seven-step formula for creating a super single product, based on his experience with the billion-yuan product Six Walnuts. He emphasizes insight into trends, category innovation, value creation, focus, building momentum, market expansion, and sustained leadership.
张学军