Articles by 营销启蒙运动群

“Coined-Term Marketing”: Is It a Lack of Money or a Lack of Brains?

This article discusses the phenomenon of coining new marketing terms, arguing that while most are old wine in new bottles, they serve to capture attention and spread ideas. It warns against blindly chasing buzzwords like 'private domain traffic,' advocating instead for a return to classic marketing principles such as brand communities.