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Hema's Self-Revolution: Competing with Itself First!
Nearly a month has passed since Hema announced a 20% price cut on selected offline products. If the opening of Hema Fresh Outlets was a trial, this move marks Hema's strategic entry into the hard discount sector. This year's hard discount market is fiercely competitive, and Hema is not alone. On October 10, Yonghui Superstores announced the launch of 'authentic discount stores' in its nationwide outlets, adding discount sections to its online app and mini-program. When brands positioned as high-end join the hard discount fray, terms like 'delicate poverty' and 'tightwad economy' come back into the spotlight.
赵胜男Mixue Bingcheng Bottled Water: Will It Repeat Its Tea Drink Glory?
In recent years, Mixue Bingcheng has been a dark horse in the tea drink industry. Since its IP upgrade in 2018, its performance has soared, surpassing 10,000 stores and then 20,000 stores within just two to three years, becoming the undisputed leader in chain tea shops. In contrast, the second-place Shuyi Shaocao has only 7,000+ stores, making Mixue the only brand with over 10,000 stores in the tea shop sector. Its store count continues to grow rapidly.
赵胜男Snack discount stores surge: What should brands like Bestore do?
The fierce battle between traditional snack specialty stores and snack discount stores is unfolding across the country. During market research in Chengdu in July, I witnessed a real scene: on a street, a Bestore and a Snack Youming, only 10 meters apart, had vastly different foot traffic at the same time. A rough count showed that during peak hours, Snack Youming maintained about 15-20 customers in-store, while Bestore had only a few. With high cost-performance snack discount stores pressing hard, where should high-end brands like Bestore and Three Squirrels go? Snack discount stores are booming...
赵胜男Snacks Are Booming, But Beverages Are Crying!
Bulk snack stores have grown rapidly over the past year, attracting significant capital. For example, Snacks Are Very Busy completed a 240 million yuan Series A financing in April 2021, while Zhao Yiming secured 150 million yuan in Series A funding this year. These stores use low-priced beverages and branded snacks as traffic drivers, which has severely impacted traditional beverage sales channels, forcing manufacturers and distributors into a difficult position.
赵胜男Discount Stores Sweeping the Market: Will They Replace Traditional Supermarkets?
With the rapid development of discount stores, China's retail market is undergoing a major transformation. The advantage of traditional supermarkets in 'saving money' is overshadowed by discount stores. Traditional supermarkets offer periodic discounts on some items, while discount stores offer everyday low prices. Will traditional supermarkets be replaced? Opinions vary. Some believe they may be replaced in the future, such as Hema CEO Hou Yi, who stated that hard discount stores are not a bubble but real retail skill, and will replace hypermarkets in the future. Others say low prices may disrupt the existing channel ecosystem, and the domestic premiumization process has never stopped, so discount stores lack long-term commercial potential. Of course, some believe the two are not necessarily substitutes and will coexist in the future.
赵胜男Hard Discount Trend Emerges, Mom-and-Pop Stores in a Panic
Recent market research reveals that hard discount stores, combining low prices with a community-based model, are rapidly capturing the southern market. Snack-focused hard discounters like Snacks Busy and Snacks Youming are expanding at an accelerated pace, while hard discount supermarket chains such as Tiaoma and Discount Niu are also competing fiercely, causing distress for local terminal stores. For example, a cup of Tangdaren instant noodles sells for 6 yuan in traditional distribution stores but only 4.9 yuan here; a 550ml bottle of Nongfu Spring water sells for 2 yuan in traditional stores but at half price here. Historically, various retail formats in communities, such as chain convenience stores and mom-and-pop shops, have coexisted with competition but maintained a balance. However, the arrival of community hard discount stores has disrupted this equilibrium.
赵胜男Snack Busy Surpasses 3,000 Stores, Intensifying Competition in Bulk Snack Retail
As of June 25, 2023, Snack Busy, a bulk snack retail chain, has surpassed 3,000 stores nationwide, reflecting its strong growth and the potential of the snack category. The company's rapid expansion, driven by precise positioning and effective market strategies, highlights the intensifying competition in the bulk snack store sector.
赵胜男In the Vortex of Involution: The Struggling and Unyielding Path of Mom-and-Pop Stores
In the current market environment, mom-and-pop stores are facing intense competition and involution. By innovating product structures, adopting digital tools, and expanding service radii, some store owners like Li Ming and Liu Liu have managed to break through and achieve growth, while those who resist change risk being eliminated.
赵胜男What Kind of Business Is the Explosively Popular Snack Collection Store?
In recent years, China's snack food industry has developed rapidly. According to the "2022 China Snack Food Industry Research Report," the market has maintained a compound annual growth rate of over 11% in the past seven years. Against this backdrop, snack collection stores have also risen, sparking a trend in the industry. The snack collection store brand "Zhao Yiming Snacks" completed a 150 million yuan Series A financing this year, and as of February 28, 2023, the success rate for new store openings reached 95%, with a 65% rate for franchisees opening second stores. Snacks Busy, in just five years, expanded its store count to 2,000 and completed a 240 million yuan Series A financing. Why have snack collection stores, which have become so popular just by selling snacks, become so hot? This article will analyze the reasons behind the rise of snack collection stores from three aspects: consumers, influencer effects, and cost-effectiveness.
赵胜男Yonghui Superstores Q1 Financial Report Released: Performance Gradually Warming Up
Yonghui Superstores released its Q1 2023 financial report, showing revenue of 23.802 billion yuan, up 24.07% quarter-on-quarter but down 12.63% year-on-year, with net profit attributable to shareholders of 704 million yuan, up 40.24% year-on-year. Despite challenges, the company's online business is growing, and it remains the second-largest retailer in China by market share.
赵胜男Are Traditional Supermarkets Still Worth Visiting?
Since 2018, rumors of Carrefour's exit from the Chinese market have circulated, and by the end of 2022, they became reality as the company faced supplier payment issues and store closures. The decline of traditional supermarkets is attributed to external factors like e-commerce and small-store trends, as well as internal issues such as lack of innovation. However, some chains like Jiajiayue and Yonghui are finding success through regional focus and online-offline integration.
赵胜男Can Chain Convenience Stores Conquer the Lower-Tier Market?
During the Chinese New Year, the author noticed a new Lawson convenience store in their hometown county, prompting an exploration of why chain convenience stores are expanding into lower-tier markets. The article examines the current state, reasons, and challenges of this downward expansion, including market saturation, cost pressures, and competition with local mom-and-pop shops.
赵胜男The Growing Tensions Between Major Brands and Distributors: Where Does the Problem Lie?
Cooperation leads to win-win outcomes, and maintaining common interests requires joint efforts from both sides. This article explores the escalating conflicts between major brands and distributors, analyzing the root causes and offering practical solutions to alleviate tensions.
赵胜男The Mom-and-Pop Stores Swept by the Times: Do They Still Have a Chance to Turn Around?
Mom-and-pop store owners must be able to sail with the wind and also rise against it; staying still is like a fish in a dried-up rut, and it will eventually capsize. The pandemic has been a great filter, eliminating many poorly managed businesses, including countless mom-and-pop stores in the FMCG industry. As Francis Fukuyama said, every grain of dust from the times falls on individuals as a mountain. Now that the pandemic is easing, can these stores revive?
赵胜男After the Storm, Will Haitian Fall from Grace?
In October, a wave of food safety issues spread online, affecting everything from food and beverages to condiments. Haitian Weiye was repeatedly trending due to 'Hextech' and accusations of 'double standards.' Now that the truth is out and the heat is fading, this incident has undoubtedly dealt a heavy blow to Haitian. This article discusses what changes the condiment industry will face after this crisis and whether Haitian will fall from its pedestal.
赵胜男Will Pre-made Dishes Become a New Business Growth Point for Condiment Companies?
The FMCG market has been significantly impacted by the global pandemic, leading to the decline of many companies, but in the business world, decline is always accompanied by rise. Pre-made dishes have emerged as a dark horse in this environment. According to data from the China Chain Store & Franchise Association, during the 2020 pandemic, over 90% of chain restaurant companies began selling semi-finished and pre-packaged foods to alleviate cash flow pressure from suspended dine-in services and digest inventory from the Spring Festival peak season. The pandemic has driven new consumption scenarios, accelerating the growth of pre-made dish sales. According to the '2021-2022 China Pre-made Dishes Industry Development Report', the market size exceeded 300 billion yuan in 2021, with sales growing 16 times year-on-year. This has attracted upstream and downstream companies to enter the market, including major condiment companies.
赵胜男Distributing Top Frozen Food Brands like Yili, Ba-Shi, and Sanquan, He Achieved 10x Growth in Nearly a Decade—How Did He Do It?
Amid the pandemic, while most industries struggled, ice cream became one of the few sectors to buck the trend. With mid-to-high-end products increasingly dominant, how should ice cream distributors adapt? New Distribution interviewed Wu Xiaoping, GM of Hangzhou Nongmi Food, who has deep experience in the ice cream and frozen food industry for over 20 years, distributing brands like Yili, Ba-Shi, and Zhong Xuegao.
赵胜男Is Zhongjing Food's Revenue Growth Without Profit Growth a Short-Term Winter?
Recently, Zhongjing Food released its semi-annual report for the first half of 2022, showing a situation of revenue growth without profit growth. Revenue reached 417 million yuan, up 6.12% year-on-year, but profit was only 63 million yuan, down 8.61% year-on-year. Looking back at 2021, the company also experienced revenue growth without profit growth, with revenue of 806 million yuan, up 10.95%, and net profit attributable to shareholders of 119 million yuan, down 7.33%. This consecutive profit decline is undoubtedly a winter for Zhongjing Food.
赵胜男Will Sparkling Water Become a New Growth Point for Hengshun Vinegar?
Hengshun Vinegar, a leading vinegar producer, has launched a sparkling water product containing vinegar, marking its latest cross-industry venture. Despite past failures in diversification, the company sees this as a potential new growth driver amid sluggish performance in its core business.
赵胜男Can the Out-of-Control 'First Soy Sauce Stock' Get Back on Track?
On April 8, 2022, Jiajia Food announced that its actual controllers Yang Zhen, his spouse Xiao Saiping, their son Yang Zijiang, and the company's supervisory board chair Jiang Xiaohong were listed as dishonest judgment debtors by the court due to contract disputes. This is not the first time Jiajia's actual controllers have faced financial risks, as the company has previously been flagged for illegal guarantees and has now reported its first loss since listing.
赵胜男Qianhe's Road to Health
In recent years, the condiment market has been booming. According to the China National Food Industry Association, domestic condiment consumption exceeded 300 billion yuan in 2020, a 35% increase from 2019, outpacing the industry's 25% growth rate, making condiments the fastest-growing segment in the food industry. Before reform and opening-up, the condiment industry was government-controlled with a single product structure. At that time, consumers were struggling for basic needs, and a single product sufficed. After reform and opening-up, with the continuous development of the market economy, condiments gradually diversified...
赵胜男Tianwei Food Q1 Report: How Does the Compound Seasoning Leader Escape the Quagmire?
Tianwei Food recently released its Q1 2022 financial report, showing revenue of 629 million yuan, up 20.60% year-on-year, and net profit of 100 million yuan, up 25.27%, indicating a gradual recovery. Founded in 2007, the company has focused on compound seasonings and is known as an industry leader, with brands like Dahongpao, Haorenjia, and Tianche. After listing in 2019, revenue grew steadily until a decline in 2021, but the company is now working to overcome challenges.
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