Brand Marketing
Zong Fuli: "Creating a Brand-New Model Attracts Me More"
Since Zong Fuli appeared in the public eye, she has been labeled with various tags such as "second-generation rich," "entrepreneur," "Wahaha princess," and "Zong Qinghou's daughter." From entering Wahaha in 2004 as deputy director of the management committee of the Xiaoshan No. 2 Base, to founding Hongsheng and serving as its president, to now serving as the head of Wahaha's Brand and Public Relations Department to drive its youth-oriented strategy, Zong Fuli is advancing her life with strength. For Zong Fuli at present, she must face a rapidly changing market environment and various unexpected external variables, making the Wahaha brand younger and more fashionable.
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