Brand Marketing
Red Bull: Where Is It Heading Amid Internal and External Troubles?
Red Bull China is facing a trademark expiration crisis since the end of 2016, compounded by rumors and panic among its sales and distributor teams. The company's actions, including layoffs and new product launches, suggest it may be struggling, and its lack of public relations and marketing strategy could further undermine its position in the functional beverage market.
老纳、肥鱼