Brand Marketing
70 Million Marketers Are Pretending to 'Focus on Users' Every Day
The article argues that many companies merely pretend to be user-centric, failing to identify what customers truly care about or how to act on it. Using examples like Zulijian elderly shoes and Haidilao, it explains the difference between abstract and concrete levels of business strategy, emphasizing the need to align both through tools like STP analysis.
韩少春