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Articles by 赵传平
Browse 2 New Distribution articles by 赵传平.
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How to Respond Calmly to Special-Price Promotions That Disrupt Pricing?
Special-price promotions in supermarkets can disrupt product pricing and harm mature markets. This article advises FMCG distributors and manufacturers on preventive measures, proactive communication with retailers, and strategic responses to turn these promotions into opportunities rather than threats.
赵传平POP: Tempting You at the Point of Sale
POP (Point of Purchase) advertising captures customers' psychological weaknesses and uses compelling copy to highlight product features and benefits, acting as a 'second salesperson' to stimulate impulse buying. Effective POP can increase attention, guide consumers through the purchasing process, and boost terminal sales.
赵传平