Brand Marketing
Can Wahaha, Propped Up Solely by Zong Qinghou, Withstand the Impact of the New Economic Environment?
It is both the best and worst of times, with new economy giants like Alibaba and Tencent soaring while traditional giants like P&G and Coca-Cola struggle. Wahaha, led by three-time China's richest man Zong Qinghou, saw its 2016 performance halve from its peak, with continued declines in the first half of 2017, prompting Zong to announce a foray into unmanned retail in June 2017.
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