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Articles by 木棉
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Lee Kum Kee Loses Oyster Sauce Dominance: Is It Because of Overemphasizing Brand and Quality?
When Lee Kum Kee first entered the Chinese market, it achieved great success with its high-quality oyster sauce. Today, despite maintaining quality, its market share is being eroded by competitors, and its relative advantage is lost, with Haitian replacing it as the oyster sauce leader. Lee Kum Kee's business philosophy of refusing to lower quality has allowed competitors to imitate and surpass it through low-price competition. Lee Kum Kee twice launched mid-to-low-end products, 'Da Chu Lai' and 'Jinzhen Oyster Sauce,' to counter competition, but both were discontinued within half a year.
木棉Over 20% of Companies Die Here? How to Survive This Life-and-Death Crisis
In 2017, amid soaring raw material costs, Haitian raised prices across its product lines by about 7%, and its profits grew nearly 30% year-on-year. Raising prices seems simple and beneficial, but in reality, it is a game involving manufacturers, distributors, and consumers; only by balancing the interests of all three can everyone be satisfied, and a slight misstep can lead to total failure.
木棉First-Year Report Card of Salt Reform: Some Cry, Some Smile
Since the new salt reform policy took effect on January 1, 2017, more than a year has passed, bringing mixed fortunes. Recently, listed salt companies such as Yunnan Energy Investment, Lantai Industrial, and Jingshen Shares released their first-year performance reports, revealing the impact of the reform on these enterprises and the industry as a whole.
木棉