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The Fifty-Year Rise and Fall of Japan's Prepared Food Industry: China's C-End Rise Still Needs Time
China's prepared food market resembles Japan's in the 1990s, with penetration rates of 10%-15%. While Japan's B-end market declined after the 1997 economic crisis, C-end demand grew, leading to a balanced market. China's market is still B-end dominated, with cultural, price, infrastructure, and channel differences limiting C-end growth.
怜舟After the Consumer Bubble Bursts, Discount Food Shows Its Resilience
Product strength can at best make a snack brand a passable student; to become an excellent one, it still relies on channels and marketing. This is precisely the hardest part. The domestic snack food track has considerable development space, and even with numerous snack brands and products, it can maintain steady growth. However, the snack food sub-categories, such as bread, nuts, biscuits, and preserved fruits, show distinct development states due to different product attributes and industry cycles. This turns our attention to sales channels. New Distribution read a research report from Kaiyuan Securities—'Channel Transformation Leads Enterprise Growth, Chain Discount Store Format Has Broad Prospects'—through which we attempt to analyze which channel best suits the snack food category and what impact chain discount stores have on domestic snack food.
怜舟Collection Stores Become a New Growth Driver? White-Label Food Finally Gets Its Due
Every major channel change presents a new opportunity for traffic shifts in the leisure snack industry. From offline KA supermarkets represented by Walmart, to online e-commerce channels, and from brand specialty stores to snack discount stores, channels are continuously evolving, gradually returning to the commercial essence of leisure food—cost-effectiveness. New Distribution read a research report by Huachuang Securities, 'More, Faster, Better, Cheaper: The Rise and Breakthrough of Snack Discount Stores.' The report mainly introduces snack discount stores as a high-cost-performance brand chain format, directly supplied by manufacturers, bypassing distributor markups, thereby lowering product prices to attract consumers.
怜舟