Articles by 张从容

Double 11 Transformation: From Low-Price Competition to Value Spillover

The 16th Double 11 has quietly concluded. Behind its seemingly calm surface, a profound transformation is underway. The cancellation of Double 11 galas signals the gradual decline of centralized promotional events, while a broader, more layered, and value-diverse consumer consciousness awakens. As Double 11 evolves, the industry must consider how to present and satisfy new demands beyond the traditional sales event, such as addressing the needs of young consumers who are shifting from projectors back to large-screen TVs or helping gamers make high-ticket purchase decisions.