Brand Marketing
The Wild Growth of Chinese Herbal Health Waters: Everywhere Dark Horses, No Winners
In 1962, Qingdao Laoshan Mineral Water Co., Ltd. launched Laoshan Baihua Snakegrass Water, a health drink based on traditional Chinese medicinal herbs, which became popular in Southeast Asia but was notorious in China for its strong taste. In recent years, the market for Chinese-style health waters has exploded, growing from 450 million yuan in 2023 to 3 billion yuan in 2024, attracting numerous brands. However, despite the hype, the market faces challenges such as product homogeneity, channel imbalances, and declining sales, making it difficult for any single brand to emerge as a clear winner.
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