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Articles by 董芷菲
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Coca-Cola Acquires Sparkling Water Brand to Reduce Reliance on Sugary Sodas
Coca-Cola has acquired Mexican sparkling water brand Topo Chico for $220 million from its Latin American bottling partner Arca Continental, potentially expanding its sparkling water business in the U.S. Topo Chico, known for its sugar-free, calorie-free, and low-additive sparkling water, will join Coca-Cola's Venturing & Emerging Brands unit, which aims to nurture the next billion-dollar brand.
董芷菲After More Than Two Decades of Rivalry, Master Kong and Uni-President May Become Two Very Different Companies
Uni-President is more aggressive in product innovation, while Master Kong has stronger channel advantages, and their corporate temperaments are increasingly divergent. However, when it comes to the future youth market, both are currently in a defensive position.
董芷菲Instant Noodles Get an Upgrade, but Who Will Buy a 29.9 Yuan Bowl?
To counter the declining market, instant noodle brands are launching premium products. Uni-President is set to release "Man Han Yan," a high-end instant noodle priced at 29.9 yuan, limited to 6,000 bowls per month. The move reflects a broader industry shift towards premiumization, as seen with Uni-President's success with Tang Daren and competitors like Master Kong also introducing higher-priced offerings.
董芷菲