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Articles by 刘 刚
Browse 2 New Distribution articles by 刘 刚.
Published articles
2 articles · Page 1 of 1
How to Approach the Bistro Channel?
Bistros have emerged as a trend in major cities like Chengdu, posing challenges to high-share markets by eroding on-premise share. This article discusses what bistros are and how to respond and participate in this channel through professional teams, product portfolios, and channel marketing activities.
刘 刚Why Should Distributors Follow You?
Making distributors bigger and stronger has become one of the company's biggest consensus. We deeply recognize that only when distributors grow strong together with the company can we win the victory of 'decisive battle for high-end, quality development'. Product premiumization and accelerating consumption upgrades have not improved distributors' profitability, and they feel the company is fleecing them. Competition has changed profoundly, but distributors' capabilities have not kept pace with the new normal, still relying on experience and traditional methods. How to make distributors follow the brand's growth pace and become effective partners?
刘 刚