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Articles by 邹凌远
Browse 5 New Distribution articles by 邹凌远.
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How Should Baijiu Distributors Arrange Their Work at the Start of the Year?
The Chinese liquor industry is in a turbulent period of transformation, and distributors face severe challenges. However, some frontline distributors believe that selling baijiu is not difficult if done properly. This article uses two case studies to analyze how small and large distributors can effectively plan their work at the beginning of the year, emphasizing the importance of setting clear goals, allocating resources, and executing plans.
邹凌远The 5M Rule for Baijiu Distributors' Product Management
Statistics show that 15 listed baijiu companies, including Kweichow Moutai and Yibin Wuliangye, all reported negative net profit growth in the first half of the year, reflecting the industry's continued downturn. This has severely impacted traditional distributors, with some suffering heavy losses and others forced to transform. The article introduces a 5M framework for product management to help distributors survive the crisis.
邹凌远Regional Distributors: Plant the Parasol Tree, and the Phoenix Will Not Leave!
As 2015 arrives, the domestic baijiu industry is in a slump, leaving many distributors with meager profits. Regional distributor Mr. Liu, however, has secured long-term partnerships with quality baijiu brands through strategic brand building, robust internal management, optimized product portfolios, and continuous learning, demonstrating that distributors must strengthen themselves to attract and retain top brands.
邹凌远Three Major Trends in the Future of the Snack Food Industry
The domestic snack food market is improving its overall food system, with total industry output rising annually and sales maintaining a stable growth of nearly 30%, while the compound annual growth rate of industry sales revenue exceeds 20%. Regionally, first-tier large and medium-sized cities have become the main battlefield for snack foods, but the industry is far from saturation, and with state support for western and urban-rural development, the gap between east and west is narrowing, and consumption levels in second- and third-tier cities are rising. The industry is expected to continue its prosperous development, with three major trends emerging: scarcity of raw materials in product development, composite and value-added brand appeals, and high-quality enjoyment-oriented consumer demand.
邹凌远The Crazy Genes Behind Evergrande Grain and Oil's Success!
Last year, Evergrande Spring Water made a grand debut at the AFC Champions League and achieved a miracle of 5.7 billion yuan in sales within 30 days. Despite industry experts' skepticism, it has now established a foothold in the market. This year, Evergrande entered the grain and oil industry with a similar aggressive strategy, achieving a staggering 11.9 billion yuan in distributor recruitment. The author argues that Evergrande Grain and Oil is bound to succeed due to its strong capital, platforms, model, and endorsements.
邹凌远