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Shrinking Infant Formula Market: Is Adult Milk Powder the Next Growth Frontier?
As China's birth rate continues to decline, the infant formula market has become fiercely competitive, prompting anxious dairy companies to pivot toward adult milk powder as a new growth avenue. Despite a flurry of product launches, the adult segment remains a niche market with limited scale, though its long-term potential tied to an aging population keeps players engaged.
荆玉The Worse the Economy, the Hotter the Discount Stores
Discounted products like 2-yuan sparkling water, 6-yuan Japanese biscuits, and 10-yuan shampoo are attracting consumers amid economic downturn. As the pandemic dampens consumption, discount stores such as HotMaxx, Hi-Tego, and Elephant Life have emerged and expanded rapidly, becoming a rare bright spot in the new consumption track. HotMaxx, founded in April 2020, opened nearly 400 stores in just 1.5 years with annual sales in the billions, and its valuation surged over 100 times to $500 million by end of 2021.
荆玉