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Articles by 何年
Browse 13 New Distribution articles by 何年.
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Channel Digitalization Is by No Means the Marginal Digitalization of Distributors
Distributors who still cling to traditional concepts and refuse to change are like Nokia in its heyday. Just as Nokia underestimated the threat of smartphones, distributors are now facing the risk of being disrupted by new retail models. The key to survival lies in embracing comprehensive digitalization of core business processes, not just marginal tools.
何年Community Group Buying Giants Fined: Low Damage, High Insult!
Today, the State Administration for Market Regulation (SAMR) imposed administrative penalties on five community group buying companies, including Orange Heart优选, Duoduo Maicai, Meituan优选, Shihui Tuan, and Shixiang Hui, for unfair pricing practices. Four companies were fined 1.5 million yuan each, and one was fined 500,000 yuan.
何年Distributors, Survived the Pandemic, but Welcomed Back Community Group Buying
As 2020 draws to a close, many who hoped for the collapse of community group buying have watched it thrive year after year. This article features insights from three industry voices on how distributors should navigate the community group buying trend, emphasizing the need to embrace change and follow the flow of traffic.
何年High-end small baijiu "Jian Ge Mian" thrives against the odds: live streaming opens the way amid the pandemic
In early 2020, while most consumer goods companies struggled under the pandemic, high-end sauce-flavored small baijiu brand "Jian Ge Mian" launched its 1.0 product and leveraged the live-streaming boom to survive and grow. Founder Long Haifeng personally hosted live sales, selling over 1,000 bottles in 3-4 hours, and the brand later secured angel investment from "Consumer King" Wang Cen and celebrity Huang Xiaolei as co-founder.
何年In the Wild Growth of the Meal Replacement Track, How Will Beast Life Stand Out?
The meal replacement market is booming in China, projected to reach 12 billion RMB by 2022. Beast Life, a low-carb health management brand, leverages a dual product line strategy and a comprehensive solution of content, tools, products, and services to build a competitive moat in this crowded space.
何年2-Year Sales Surge of 2000%, 100+ SKUs: Shark Fit Founder on Hit Product Logic
As per capita consumption rises, the wave of consumption upgrade is driven by evolving consumer attitudes, expanding the industry's scale and creating more space for growth. In recent years, the 'health' trend in the food sector has remained strong, prompting even industry giants to test the waters. For instance, last year, COFCO launched weight-loss meal replacement biscuits, Want Want introduced its healthy snack brand Fix Body, and Master Kong released a meal replacement bar called 'Sunshine Youxian'.
何年Fruit Wine 'MissBerry': Founded Less Than a Year, Secures Tens of Millions in Financing from Matrix Partners China; Founder Discusses the New Fruit Wine Track!
China has long been at the forefront of global wine production and consumption, ranking first in spirits (baijiu) consumption, first in beer production and sales, and nearly first in wine consumption. However, in the trillion-yuan liquor market, the three major categories of baijiu, beer, and wine are dominated by established players, making it difficult for newcomers to break through channel and brand barriers. Yet, within China's millennia-old liquor landscape, a niche category has always survived in the cracks: fruit wine.
何年Raising Over 100 Million Yuan in 9 Months: Gu Xiaojiu Founder Liu Fei Discusses the 'New Product, New Traffic, New Technology' Business Methodology!
In the past, New Distribution has interviewed and reported on dozens of innovative consumer brands in China, and observed that all of them have broken through using the 'New Product x New Traffic x New Technology' model. This article features an in-depth exchange with Liu Fei, founder of Gu Xiaojiu, a baijiu brand that raised nearly 100 million yuan in 9 months, discussing how it stands firm in the traditional baijiu market.
何年Can a Newly Launched Chicken Feet Brand Beat Youyou Online? Look at Innovative Brand Wang Xiaolu's 3000% Growth Rate
The 100-billion-yuan leisure braised food track welcomes a new startup? Within one year on Tmall, it defeated many traditional chicken feet giants to become the No.1 in the chicken snack category. How did it do it? According to China Industry Information data, the retail market size of China's leisure braised food industry reached 106.5 billion yuan in 2019, expected to grow to 123.5 billion yuan in 2020, with a compound annual growth rate of 18.0% from 2016 to 2020. Braised products are a unique industry in China, with a history of over a thousand years, but truly rose after the reform and opening up, and are now in a period of rapid growth.
何年Times Have Changed: Small Brands Innovate, Big Brands Imitate?
The rise of Jiang Xiaobai sparked a trend of small-bottle liquor among traditional liquor companies. After self-heating hot pot became popular, convenience food giants followed with 'everything can be self-heating'. A few years ago, craft beer emerged in China, and soon major industrial beer giants entered the market in various forms. There are many similar cases, even outside the FMCG industry. When Xiaomi started in the power strip industry, it nearly disrupted the market with superior design and cost-effectiveness, but the leading brand Bull quickly launched a product strikingly similar to Xiaomi's.
何年Founded Less Than 3 Years, Estimated Sales of 800 Million Yuan This Year, What's the Confidence of Startup Brand Mo Xiaoxian?
During the pandemic, while the market was saturated with consumption stagnation and gift box overstock, few noticed that the convenience food market was reignited. According to data from China Business Industry Research Institute, the market size of convenience food in China exceeded 450 billion yuan in 2019, and is expected to reach 481.2 billion yuan in 2020. In the past two years, self-heating food has emerged as a new trend in the convenience food sector. Despite its late start and limited scale, it has shown strong growth. Mo Xiaoxian, a startup brand in self-heating hot pot, has achieved revenue of over 400 million yuan in just three years, ranking second in the industry. During the pandemic, Mo Xiaoxian seized the opportunity, with sales growing nearly 400% year-on-year, and is expected to reach 800 million yuan in sales this year.
何年China Resources Beer's First Financial Report After Acquiring Heineken: Net Profit Up 34.3%, and New Strategy Announced!
Today, China Resources Beer (Holdings) Company Limited announced its full-year results for 2019. According to the report, the company achieved consolidated turnover of RMB 33.19 billion, up 4.2% from RMB 31.867 billion in 2018; net profit reached RMB 1.312 billion, up 34.3% year-on-year; and profit before interest and tax was RMB 2.163 billion, up 47.6% year-on-year. -01- Analysis of the report shows that the growth was mainly driven by four factors: 1. Implementation of capacity optimization...
何年Inventory | 2019 Beverage Growth Rate Competition: Jinmailang, Nongfu Spring, and Ganten Continue to Lead!
The beverage industry is one that never goes out of style. Perhaps because of this, competition in the beverage industry has always been fierce, with players coming and going. Based on Nielsen's Q4 2019 rolling annual total growth rate data compared to the same period last year, the author takes stock of the growth rates of beverage giants over the past year. MAT2019Q4 vs MAT2018Q4, MAT2018Q4 vs MAT2017Q4. According to the data in the table, Jinmailang leads by a wide margin with a 42% growth rate, ranking first.
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