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Articles by 许翔
Browse 5 New Distribution articles by 许翔.
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Channel First! Make a City Plan with a Handle!
After the Spring Festival, many city managers find their annual plans have already failed. This article argues that the best time to make an annual plan is after the holiday, and that plans should be channel-centric, with detailed rolling plans and follow-up actions to ensure execution.
许翔Frontline Business Managers Facing New Retail Changes: Embrace, But Don't Be Confused or Panic!
Scan the QR code in the image to register. Changes in the FMCG industry are already perceived by business managers, whether from the real market or related media reports. In this context, many experts and scholars constantly emphasize the need to actively embrace change, or fall behind. Although 'embracing' is proposed, how exactly to embrace it has never been clearly explained. I find that more and more traditional FMCG professionals are becoming confused and panicked in the process of embracing. Some even create anxiety, shouting 'escape your comfort zone quickly, or you'll lose your job.' Therefore...
许翔In the Era of Omnichannel Distribution, Will Traditional Business Managers Be Eliminated?
As a veteran city manager, Lao Wang, who has long been relied upon by his company, is feeling frustrated and depressed after missing performance bonuses for three consecutive months. With the rise of new retail and digital channels, he wonders if he is being left behind. The article argues that while the FMCG landscape is fragmenting, traditional channels still account for 80% of sales, and business managers should expand their comfort zones by learning new skills rather than abandoning old ones.
许翔Eight Lessons Learned by a City Manager After Returning to Work
Lao Wang, a city manager with over 20 years of experience in the FMCG and daily chemical industry, was caught off guard by the COVID-19 pandemic. After resuming work, he reflects on eight key lessons, emphasizing the importance of O2O, B2B, B2C, CVS, group buying, special channels, lower-tier markets, and risk management, and urges proactive recovery efforts.
许翔Practical Guide | Key Actions for City Managers Returning to Work Amid the Epidemic
As full work resumption begins on February 10, city managers face unfamiliar market conditions. This guide, compiled from meeting notes, daily briefings, and client interviews, outlines three parts: recognizing the severe situation, key actions for resumption, and continuous monitoring and adjustment. It emphasizes safety first, team morale, customer activation, and inventory reduction.
许翔