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Articles by 李刚国
Browse 6 New Distribution articles by 李刚国.
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6 articles · Page 1 of 1
Personnel Management: The Core Issue Restricting Distributor Development
After a client meeting, distributors complained about increasing difficulty in business, shrinking profits, and challenges in personnel management and recruitment. The core issue is personnel management, which has become the primary bottleneck for distributor growth. This article identifies common problems and proposes solutions.
李刚国How Regional Distributors Can Implement Flattening of Their Own Channels
Channel flattening has become an inevitable trend in market refinement, and regional distributors need to adapt by implementing flattening of their own channels. The author previously shared views on how regional distributors should respond to manufacturers' channel flattening, which sparked widespread discussion. This article provides constructive suggestions on how regional distributors can implement their own channel flattening.
李刚国How Should Distributors Respond to Manufacturers' Product Price Increases?
To easily cope with manufacturers' product price increases and turn them to their advantage, distributors must accurately grasp and respond to the manufacturers' intentions, timing, and measures. The reasons for price increases vary, including rising raw material costs, channel profit erosion due to cross-regional selling, and market competition, and can be addressed through hard or soft price increases, requiring distributors to make accurate judgments, stock up, set sales policies, and follow up on sales.
李刚国Learn to Gauge a Distributor's Management Capability by Looking at Their Warehouse
Marketing veterans often tell newcomers that sales management is simply about managing your inventory, but many marketers and channel customers fail to grasp this truth. The author regularly uses inventory checks and analysis during customer visits and market inspections to evaluate sales staff performance and customer management capabilities, arguing that warehouse management is a microcosm of customer management and a key window into their abilities.
李刚国Personnel Management: The Core Issue Restricting Distributor Development
This article discusses the main problems in personnel management among FMCG distributors, including lack of effective time management, workflow management, financial audit management, and communication with sales staff, leading to high turnover and inefficiency. It proposes solutions such as enhancing work enthusiasm, implementing market management measures, changing management concepts, and building corporate brand to attract talent.
李刚国5 Books Recommended for Distributors to Read Carefully
A friend wanted to buy books for a client's new office, and the author recommends five books that help distributors improve team building, self-management, problem-solving, methodology, and management knowledge.
李刚国