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Lu Xiuqiong: New Consumption Cools Down, 'True Consumption' Returns
Lu Xiuqiong, Global Expert Partner at Bain & Company and former CMO of Coca-Cola China, Korea and Mongolia, argues that the era of new consumption is giving way to true consumption. She emphasizes shifting from a To VC mindset to a To C mindset, focusing on long-term consumer value, self-sustaining growth, and building a solid foundation. The article outlines strategies for creating core products, strengthening channels, and developing management systems to navigate market cycles.
混沌学园David Wei: In the Next 10 Years, China Will Give Birth to at Least 100 New Consumer Companies Worth 100 Billion Yuan!
As the new consumption track heats up, the saying goes: 'Every brand is worth redoing in the future.' According to Harvest Capital, in the next decade, China will see at least 100 consumer companies with a market value exceeding 100 billion yuan. Harvest Capital has invested in unicorns like Anker Innovations, Pop Mart, Guoquan Shihui, and Shanghai Auntie, and in 2020 alone, it saw seven consumer IPOs, five of which surpassed 100 billion yuan in market value.
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