Dealer Operations
Why Are Dealers' Businesses Getting Harder Despite Record-Breaking Singles' Day Sales?
On November 12, Alibaba's unaudited data showed that the 2018 Tmall Singles' Day global shopping festival reached a total transaction value of 213.5 billion yuan, a 26.93% increase from 168.2 billion yuan in 2017, and over 4,000 times the 50 million yuan recorded in 2009. Over the past decade, e-commerce has transformed from a niche to the absolute mainstream, while traditional dealers have lagged behind in adopting technological changes, leading to increasing difficulties in their businesses.
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