213.5 billion yuan! At midnight on November 12, Alibaba's unaudited data showed that on November 11, the total transaction value of the 2018 Tmall Singles' Day global shopping festival reached 213.5 billion yuan, a 26.93% increase from 168.2 billion yuan in 2017, and over 4,000 times the 50 million yuan recorded in 2009. In ten years, e-commerce has completed its transformation from non-mainstream to absolute mainstream. What exactly happened during this decade? This decade has been one of tremendous technological change, from the internet to mobile internet, from cloud computing and big data to artificial intelligence. It has also been a period of rapid transformation in logistics technology and industry upgrades driven by both information technology and data technology, with the nationwide express delivery network finally handling one billion packages a day. However, when we turn our attention to the traditional distribution sector, we find that changes over the past decade have been slow, or even nonexistent. Therefore, when dealer friends begin to feel pressure and even complain that business is hard, they should first ask themselves: What have they done right and what have they missed over the past decade? Clearly, dealers have missed out on a decade of dividends brought by technological change. This miss was not obvious when online e-commerce and offline distribution were two separate worlds with no interaction. But when the two sides begin to clash directly, it is like the Boxers with swords and spears facing the Eight-Nation Alliance; they may have fighting spirit, but the weapons are too different, and victory is unlikely. However, it is not fair to blame dealers for not embracing technological change. The application of technology is fair, but the process of acquiring technology is not. No dealer can match internet giants in terms of resources and technical capabilities to complete their own transformation. In such circumstances, even if dealers have the will, they lack the means. When e-commerce shopping systems, driven by data, recommend products to consumers more accurately than consumers know what they want, our dealers are not even clear about how many effective customers they have, which are high-value customers, and which customers are reducing purchase frequency or may be lost. This is a dangerous situation. Dealers have been growing naturally and facing natural death, remaining outside modern technology. This is like how global health and medical technology have led to longer life expectancy, but if one stays outside modern medical technology, the growth in life expectancy has nothing to do with them. Many dealers have an illusion: "I never use any technology or system, and my business is doing fine." This conclusion comes from comparing with their past selves, as if today is indeed better than yesterday. The harm of this comparison is enormous: you think today is fine because you don't know what better looks like. You are not doing well; you are just comfortable and adapted. Unfortunately, even if dealers want to step out of their comfort zone, there are no good partners with first-class technology and products to help them transform. It was not until the emergence of Zhoupu Data that this changed. Zhoupu Data uses first-class information technology and data technology to provide dealers with comprehensive solutions ranging from business management, trading platforms, to logistics management and operation platforms, fully empowering dealers to achieve a leap-forward transformation. Among Zhoupu's clients, there is a client who increased turnover from 20 million to 45 million yuan with only six salespeople. The secret was using Cloud Butler to manage business and Cloud Warehouse to handle distribution, thus no longer managing warehouses and fleets, going light to focus on marketing, efficiently managing salespeople, continuously improving per capita output, and expanding network scale. There is also a client who used Zhoupu Cloud Butler's micro-shop system to proactively design promotional activities during this Singles' Day, achieving a threefold increase in daily sales. In fact, you will find that if you can truly and fairly use new technology, dealers' intelligence and diligence can completely keep them invincible in the ever-changing market. Business is not getting harder; it is only getting harder for those who refuse to change with the times. Singles' Day was created by Tmall, but it is not exclusive to Tmall. Technological progress is not exclusive to anyone; proven technological advances should be used by more people. Zhoupu's mission is to make it easier for a broader range of dealers to use the latest and best technology. But whether to use it or not, the choice is in the hands of dealers. However, everyone should recognize that in the tide of trends, no one has a choice. There is no choice but to embrace technology. -END-