AUTHOR ARCHIVE
Articles by 赵晓娟
Browse 8 New Distribution articles by 赵晓娟.
Published articles
8 articles · Page 1 of 1
Monster Energy Wins Lawsuit, May Reclaim 'Monster' Name in China
If Monster Energy can reclaim the 'Monster' trademark, it will boost its brand recognition in China and help clear out copycat brands. The company, currently known as 'Claw' in China due to a trademark squatting issue, won a court ruling that may allow it to use 'Monster' again.
赵晓娟Embarrassing! Multiple Uni-President Factories Shut Down During Peak Season
As the beverage sales peak season arrives, news of Uni-President forcing employee departures and closing factories has exposed the awkward reality of its beverage business: declining performance and factory shutdowns. Since July 6, reports have circulated about the closure of two factories in Xuzhou and Shijiazhuang, along with labor arbitration and lawsuits involving some employees.
赵晓娟Yili Eyes $850 Million Deal for America's Top Organic Yogurt Brand
Facing severe homogenization in the domestic dairy market, Yili is compelled to strengthen its high-end product portfolio, and organic yogurt could become a key advantage to outpace competitors. Reports suggest Yili is bidding $850 million for Stonyfield, the leading U.S. organic yogurt maker, a subsidiary of Danone.
赵晓娟Six Walnut Should Resolve Distributors' Expired Stock Issues Before Its IPO
Six Walnut, a plant-based protein drink brand, is facing challenges as sales pressure mounts and distributor conflicts arise, just as it made its third IPO attempt at the end of last year. A distributor in Henan province claims that the brand's company, Hebei Yangyuan ZhiHui Beverage Co., Ltd., failed to handle expired products during the transition between old and new distributors.
赵晓娟Two-Pronged Preparation: Huabin's Self-Created Functional Drink Brand Warhorse Begins Distribution
Facing a trademark licensing crisis, Huabin has made two-pronged preparations, but making Warhorse the second Red Bull is already impossible. In mid-April in Beijing, as temperatures rose to 20 degrees Celsius, the new functional drink brand Warhorse, under Red Bull's parent company Huabin Group, appeared in retail channels and is accelerating distribution. However, it has not yet reached all stores, and sales are poor due to lack of brand awareness.
赵晓娟After Acquiring Modern Farming, Is Mengniu's Next Move Aimed at Huishan?
Huishan's low-temperature dairy layout and high-quality milk sources remain attractive, but for Mengniu, which already owns Modern Farming, could this lead to homogenization? Huishan Dairy, currently in crisis, may have found a new buyer. According to 21st Century Business Herald, Huishan Dairy is in talks with COFCO Group, which intends to acquire a stake in Huishan. COFCO is the largest shareholder of Mengniu Dairy (holding 23.92%). In response, Jiemian News sought confirmation from COFCO, receiving the reply, "Currently unclear; it's likely Mengniu, a COFCO subsidiary, is handling the acquisition."
赵晓娟These Four Food and Beverage Categories Are Said to Be the Most Profitable Next Year
On November 15, consulting firm Mintel released a report on '2017 Global Food and Beverage Market Trends.' We highlight four key trends: ancient techniques as a selling point, plant-based foods gaining global popularity, and beverages that soothe and calm at night. The report also notes a rise in vegetarian and vegan products, as well as a blend of convenience and slow food concepts.
赵晓娟Three Squirrels, a Hit on Taobao, Plans to Open 1,000 Physical Stores, Saying Offline Is More Profitable Than Online
In Wuhu, Anhui, a 300-square-meter snack store achieved a daily average sales peak of 150,000 yuan and monthly sales of 2.4 million yuan in its first month, surpassing some community supermarkets of over 1,000 square meters. This is Three Squirrels' first physical store, the Feeding Store, which has proven more profitable offline than online, with gross margins exceeding 40%.
赵晓娟