Brand Marketing
What Master Kong and Want Want Have Lost Is Exactly What Dali and Zhou Hei Ya Have Gained
Chen Jun, a product developer at Want Want, finds it increasingly difficult to understand young consumers' tastes. While Want Want's new products fail to gain traction and its flagship milk drink declines, Dali Food's soybean milk becomes a market hit, highlighting a shift in product competitiveness in China's FMCG industry.
翁放,游凡