Articles by 宋玉锋

The Four Core Tactics of Terminal Interception Marketing

This article discusses the four core tactics of terminal interception marketing in the FMCG industry, using the classic case of Rejoice and Slek shampoo to illustrate the concept. It emphasizes the importance of word-of-mouth, image, benefits, and impulse stimulation in intercepting consumers at the point of sale, particularly for white liquor brands.