Articles by 兵临城下

Jinluo: The Biggest Competitor Is Not Shuanghui, But Itself

It is well known that Shuanghui, Yurun, and Jinluo together account for nearly 90% of China's meat product market. While Shuanghui, the leader, focuses on both domestic and international markets, and Yurun, the second, faces capital chain issues but maintains its lead in low-temperature products, Jinluo, the third, is analyzed in this article. Based on the author's years of experience in the FMCG industry, particularly in condiments, and interactions with Jinluo's distributors and staff, this article examines the 'low-key' brand's challenges in product quality, market competition, and internal management, concluding that Jinluo's biggest competitor is itself.