AUTHOR ARCHIVE
Articles by 萧田
Browse 2 New Distribution articles by 萧田.
Published articles
2 articles · Page 1 of 1
The Great Transformation of Convenience Stores: Seeing Through the 'Past Life', Who Can Reap the 'Present Life'?
This article traces the history of convenience stores from their origins in the United States to their development in Japan and China, analyzing the challenges and opportunities facing China's convenience store industry. It highlights the potential for Chinese brands to overtake traditional players by leveraging technology and local insights.
萧田Domestic Time-Honored Soda Brands 'Underperform'
Brand aging is the main problem for domestic time-honored soda brands. In Shaanxi, 'cold noodles, roujiamo, and another bottle of Bingfeng' form the cultural symbol 'Sanqin Set Meal'. 'No Bingfeng, no set meal'—Bingfeng is steeped in the memories of several generations in Xi'an and serves as a 'time machine' for locals to savor the past. There's a joke: to test a Xi'an native's 'purity', see how many bottles of Bingfeng they drink each year. Recently, this regional soda brand with 73 years of history signed an IPO tutoring agreement with Huachuang Securities, planning to list on the SME board of the Shenzhen Stock Exchange, with IPO application materials expected to be submitted before May 31, 2021.
萧田