Articles by 钱瑜 ,郭秀娟

High-End Battle: Triggering a Shakeup in the Instant Noodle Industry

As the instant noodle market shifts toward high-end products, local and foreign brands are gaining momentum. With new product offensives and the repositioning of established brands like Uni-President, the old market structure where Master Kong holds half the market and Uni-President, Jinmailang, and Baixiang compete for second place may be disrupted, leading to new rankings among instant noodle companies.