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Articles by 张强
Browse 2 New Distribution articles by 张强.
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New Products, High Promotions, Deep Cooperation, and Large-Scale Logistics: These Four Strategies Helped Him Master the White Liquor Retail Channel (Painstaking Summary, For Reference Only)
This article interviews liquor industry manager Chu Xiaoping, who successfully operated the Anhui RT-Mart system within one year of starting his business. He shares his four key strategies: product optimization, price positioning, targeted promotions, and logistics optimization, providing insights into how to effectively operate supermarket channels in the current market.
张强How Should Distributors Solve Four Core Problems: Difficult Terminals, New Product Rejection, Joint Boycotts by Major Terminals, and Product Price Increases?
In the baijiu industry, terminal channel management is one of the key tasks for trading companies. Every step in the sales process—from developing new terminals, maintenance, new product promotion, price increases, expense allocation and approval, to problem feedback and resolution—affects the entire sales process and results. Today, the reporter from Jiushihui selects four common problems in the baijiu market for analysis and discussion. How to deal with regional 'old, big, difficult' terminal customers? What are 'old, big, difficult' terminal customers? 'Old' means they have been in the tobacco and alcohol business in the region for a long time...
张强