Articles by CM360内容中心

Brand Building or Traffic Chasing: Which Advertising Strategy Is More Effective?

Reflecting on marketing effectiveness has once again become a hot topic in the marketing circle. There are two main schools of thought in media placement: one focuses on 'brand building' to establish product brand image and increase market share; the other focuses on 'performance advertising' to chase traffic, where costs and measurable results like clicks, downloads, and registrations are monitored. The debate between these two approaches has been ongoing, and the 'Adidas 3 billion lesson' has sparked widespread discussion.